From Decathlon and Noise to Cars24 and Now His Own Venture: Saransh Bhatnagar Turns Founder
Saransh
Bhatnagar,Founder, Warranted
New
Delhi, August 2026: Saransh
Bhatnagar, who has spent his career building growth, AI transformation,
MarTech and brand capabilities across companies including Decathlon,
Noise and Cars24, is stepping into his next chapter as a founder with the
launch of Warranted, an AI-first growth venture following a strategic investment
from OneMetric. The amount of the investment remains undisclosed.
For
Bhatnagar, the move marks a shift from building growth engines for some of
India's most ambitious consumer businesses to tackling a larger problem he has
seen first-hand: why brands struggle to move from AI experimentation to
meaningful AI enablement and digital transformation.
Over
the years, Bhatnagar has worked at the intersection of consumer behaviour,
technology, marketing and growth, helping MNCs and startups navigate the
rapidly changing digital landscape across India and international markets. His
experience across Decathlon, Noise and Cars24 has given him exposure to very
different stages of building and scaling consumer businesses.
Now,
he is bringing that experience to his own venture.
From building brands to
building the next stage tech capability.
Bhatnagar's
founder journey is rooted in the same question that has shaped much of his
career: how can automation and technology fundamentally change the way
businesses grow?
His
move into entrepreneurship comes as AI is beginning to reshape not only
marketing and customer engagement, but the way teams operate, make decisions
and execute.
Rather
than approaching AI purely as a technology problem, Bhatnagar is building his
new venture around the intersection of growth, technology, execution and
evidence
Saransh
Bhatnagar, Founder, Warranted, said:
“Every
chapter of my career has taught me something different about building.
Decathlon taught me the importance of customer obsession, Noise taught me what
it takes to build and scale a modern consumer brand, and Cars24 gave me a
ringside view of what it takes to build growth and technology at scale.
At
some point, I wanted to take all of those experiences and build something that
truly helpss ther build better and scale faster.
The
opportunity with AI is incredibly exciting, but for me this is bigger than AI.
It is about rethinking how businesses build, grow and operate in a
fundamentally different technology environment. That is the journey I am now
starting with Nishant Gupta and Jatin Chhabra.”
From operator to
problem-solving founder
Bhatnagar's
founder journey is rooted in a problem he has seen first-hand: while brands are
investing heavily in AI and digital transformation, many still struggle to turn
that investment into meaningful business outcomes.
Warranted
is being built to bridge that gap by bringing together growth, AI enablement,
technology and execution to solve real business problems.
The
founder move now represents a natural progression: from operating within
high-growth companies to creating a growth-enabling engine.
Strategic
Investment by OneMetric
As
he begins this founder journey, Bhatnagar is building Warranted with strategic
backing from OneMetric.
The
venture combines Bhatnagar's growth and operator experience with capabilities
across AI, implementation and revenue systems, giving him the foundation to
build products and solutions around emerging business use cases.
While
Warranted is AI-first, Bhatnagar's broader ambition is to build at the
intersection of business problems, technology and measurable outcomes.
The founder behind the
venture
For
Bhatnagar, the launch is less about making a conventional career move and more
about taking ownership of the next phase of his professional journey.
His
career so far has been spent helping companies understand consumers, build
brands, create growth engines and adopt technology. Entrepreneurship gives him
the opportunity to bring those experiences together under one roof.
From
working inside some of India's most recognisable consumer businesses to now
building one of his own, Saransh Bhatnagar's next chapter is that of a founder.
About Saransh Bhatnagar
Saransh
Bhatnagar is a growth and MarTech
professional turned entrepreneur. Across his career, he has worked with Decathlon,
Noise and Cars24, contributing to brand, growth, CRM and marketing
technology initiatives across India and international markets.
He
is now building his first venture, Warranted,
an AI-first growth company backed by OneMetric.
