As more households reevaluate everyday cooking habits, cold-pressed oils are gaining strong traction across North India. Paavanam (www.paavanam.co.in), a producer of traditionally processed Groundnut, Sesame, Coconut, and Mustard oils, observes that families are increasingly prioritizing purity and nutrition over mass-produced refined oils.
The brand attributes this shift to rising awareness about chemical processing in refined oils and the return of interest in traditional food practices.
Consumers Moving Back to Traditional Oils
Recent consumer studies and market behavior show that people are gradually moving away from heavily refined cooking mediums. Cold-pressed oils extracted using wooden-ghani methods retain antioxidants, vitamins, and natural flavors — elements that are stripped away during refining.
A Paavanam spokesperson shared,
“Families now understand that what they cook in matters as much as what they cook. We are witnessing conscious choices, with many households returning to oils used by previous generations.”
Groundnut and mustard oils are at the forefront of this transition, especially for everyday use. Sesame and coconut oils are also seeing renewed popularity for their wellness benefits.
Why the Preference Is Rising
The shift is driven by three major factors:
1) Nutritional Value
Cold-pressed oils contain natural antioxidants, healthy fats, and bioactive compounds that support digestion, heart health, and immunity.
2) Minimal Processing
Low-temperature extraction ensures oil is not stripped of nutrients. No refining, bleaching, deodorizing, or chemical additives are used.
3) Familiar Flavors
Consumers seeking authenticity prefer the natural aroma and taste that cold-pressed oils offer.
According to Paavanam, people are becoming more comfortable buying unrefined oils — even if they vary slightly in color or aroma — as this is seen as a sign of authenticity.
Aligned With India’s Culinary Roots
Paavanam notes that the renewed shift is deeply cultural.
Mustard oil remains integral to North Indian kitchens due to its distinct pungency and rich omega-3 profile. Groundnut oil is preferred for deep frying and everyday cooking. Sesame and coconut oils continue to hold significance in traditional recipes and seasonal cooking.
“This movement is not a trend — it is a return,” the spokesperson added.
Helping Households Make Informed Choices
Paavanam has launched ongoing educational efforts focused on helping families understand cold-pressing, seed sourcing, and how to select the right oil for various dishes. Its digital channels share recipes, benefits of traditional fats, and simple guidance for daily cooking.
The brand emphasizes small-batch wooden-ghani extraction, responsible seed sourcing, and safe food-grade packaging as core pillars of its philosophy.
Steady Rise Expected
Experts believe that the preference for cold-pressed oils will continue to grow as families place greater importance on nutrition and ingredient transparency. Paavanam expects more households to transition over the coming years, opting for cleaner, naturally extracted everyday oils.
“As people learn more about what goes into their food, they’re choosing purity with confidence,” Paavanam said.
